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Trivandrum, India:  Attinad Software always believed and followed the philosophy that the technology evolutions are just encompassing and expanding the As-Is horizons to new dimensions.

Mobility was the buzzword and the area of focus for the organization when it started its journey. Hence with our solid background in the technology landscape encompassing it and based on what market was expecting at that point in time, the company started focusing on Mobility. 5-6 years back, mobility was mostly about the extension of delivery channel, branding and marketing contents on to mobile channel from B2C angle and extension of enterprise IT (mostly intranet IT) on to mobile channel from B2B and B2E angles. Market context was to leverage the mobile as an additional channel to capture and disseminate business information. Market was also talking aggressively about how the mobile channel infrastructures are going to be managed. We were catering our services and product offerings to the market accordingly. As part of the journey, we have touched upon the Social, Analytics and demand drive IT infrastructure aspects under the umbrella of mobility.

In 2013 beginning, the company has rebranded to the one that focuses on SMAC (Social, Mobility, Analytics and Cloud) by building solid expertise across all the areas. This was a natural transition that the organization had to take as the market had redefined the context of mobility by then. Majority of the matured organizations leveraging IT as their business backbone already embraced mobility as a channel for its value chain interactions and transaction by then. The future context of mobility got encompassed within a multi-channel content delivery that takes into account the contexts and insights for each of the channel transactions by the value chain stake holders. As multiple channels were already in place, the market context and priority shifted towards demand driven IT infrastructure, build up of contextual and insightful data and dissemination of such data across channels (mobility of course is one such many channels) based on customer context etc. As virtual transactions and influencing relationships in the social media platforms became as equally important as that of real life transactions and relationships, business segments forced to do a redefinition of the stake holders and objectives have been defined for revamping systems and platforms transacting with them in order to accommodate their social context. From the organizational context, as a state of the art solution provider, it was all about connecting back to the credentials it created and the knowledge built in and then aggregating the different capabilities that till then were being considered disjoint or the ones falling under a different umbrella. The company have done the required making up and restructuring to transform it into a prominent player in the rebranded business eco system. SMAC based restructuring helped us in aligning with the market demand for demand driven multi channel content delivery for which the contents are streamlined based on insights and context of multiple dimensions.

As a continuously evolving technology focused organization, organization CoEs continuously carried out multiple levels of technology evangelization and solution prototyping around the new buzzword IoT (Internet of Things). Now Attinad Software is seeing IoT eco system as the next level of evolution of mobility for an initiative towards smarter eco system. IoT from a business enabler solution context, be it on the operational enhancement side or on the turnkey automation solution side is all about capturing last mile transaction data through automated ways and disseminating action commands over Internet for automated actions by the smart nodes. Depending on the context, we can encompass SMAC within the IoT umbrella or IoT under the umbrella of SMAC. For Attinad Software, IoT is in that sense is not an onboarding of a new business segment, but rather an enhancement of what we are for from a market context.